The Rough Guide to Accessible Britain Scoops International Prize

The Accessible Britain team accept the AMI Award

The Rough Guide to Accessible Britain, created in partnership with Motability and Rough Guides, has won the Publications category in the Ability Media International (AMI) Awards New window icon. The Awards, run by Leonard Cheshire Disability New window icon, were presented in London on 21 November.

Brimming with exciting ideas for days out, The Rough Guide to Accessible Britain returned for the third successive year in 2010. The Guide, supported by Motability Operations, the operators of the Motability car scheme for disabled people, is available FREE to Blue Badge holders and includes advice, reader recommendations and practical ideas for making the most of the UK’s attractions.

The AMI Awards identify creativity that encourages a more inclusive world for disabled and marginalised groups of people. Covering every aspect of the arts, the winners were chosen for producing work that positively represents, involves or assists people facing major physical, mental, emotional or social challenges.

Delia Ray, Head of Marketing for Motability Operations, said. ”We are honoured to receive this award for The Rough Guide to Accessible Britain. We are delighted the Guide has been recognised as an initiative which encourages everyone in society to enjoy exploring the world around us”

Wayne Drew, Chairman of the Ability Media Creative Board, said: “The winners demonstrate outstanding creativity and are all socially and culturally of the highest importance, and Motability Operations is no exception to this. The Rough Guide to Accessible Britain is destined to promote a more fair, just and inclusive society for the benefit of us all”.

Jane Jutsum, Leonard Cheshire Disability Innovative Projects Director, said: “It is a particular honour to recognise Motability as a worthy winner. The Rough Guide to Accessible Britain is an inspiring testament to how disabled people make the world a more inclusive and better place. We hope to ensure that disabled people will be better represented in the media industry and have more influence on society as a result.”

The Rough Guide to Accessible Britain is available FREE to Blue Badge and Disabled Persons Railcard holders. Order your free copy here, or call 0800 953 7070. An audio guide, with a special introduction by Ben Fogle, is also available to download FREE.

About the AMI Awards:

The AMI Awards nominations come from; the Ability Media Board of Representatives, the Ability Media International Advisory Group and a range of individuals, advisors and key organisations with an in-depth knowledge of the Arts’ world.

The Ability Media Centre in Southwark, London opened in 2009, has engaged with more than 600 disabled people delivering accredited media skills qualifications, informal learning through media clubs, employment support, job brokerage, film festivals and production. The resource also houses a community space available free to the people of Southwark

Leonard Cheshire Disability supports over 21,000 disabled people in the UK and work in 52 countries. We campaign for change and provide innovative services that give disabled people the opportunity to live life their way. To find out more visit: www.lcdisability.orgNew window icon